Data is great for better customer service

Data is useful. I don't use it a whole lot at home but with work it's all I think about. There are many reasons to use data within a business and one of my favorites is measuring how well you are delivering service. Why I like this type of metric are the two benefits realized from it...

1. You can see if your customer is receiving good service and value. If not, act.
2. You do not have to manage staff in traditional ways because you know how well your customer is serviced. I don't believe professional, mature adults need to be managed. I believe corporate processes need to be rigorous and measured. There's a big difference between the two.

See 'Using data to create a better customer experience'.