Data is great for better customer service
Data is useful. I don't use it a whole lot at home but with work it's all I think about. There are many reasons to use data within a business and one of my favorites is measuring how well you are delivering service. Why I like this type of metric are the two benefits realized from it...
- You can see if your customer is receiving good service and value. If not, act.
- You do not have to manage staff in traditional ways because you know how well your customer is serviced. I don't believe professional, mature adults need to be managed. I believe corporate processes need to be rigorous and measured. There's a big difference between the two.